Export Training

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Export & International Trade Business Training Courses

Export NZ Wellington will be running six fundamental level courses throughout the Wellington Region in 2010. Aimed at those new to exporting and international trade, these courses will offer a practical programme of training to those embarking on the exiting journey of international trade. Firms already engaged in export and international trade will want to ensure that their staff have access to the skills that these courses offer to leverage their international expansion. All presenters are specialists in their field and have extensive international trade experience.

The following list shows the courses available. Click on any of the links for further details of each course:

Understanding Culture for International Business Success

NZ businesses face intense international competition in diverse export markets.
Building relationships is critical for developing sustainable business partnerships
offshore. Understanding the cultural assumptions that prospective business
partners and customers bring to the table is essential to secure those relationships.

Planning your International Market Entry Strategy

This course overviews and introduces the concepts of the exporting processes requiring consideration, debate and planning for the company wishing to develop an Export Market Entry Strategy. We will commence from where the decision has been made that we ‘Will enter the market'. The various checklists associated with this course will highlight what is required during the market entry decision phase to export so possible pitfalls that can await the unwary. No prior knowledge of exporting is assumed.

Online International Marketing Accelerator

The export sector is particularly challenged by the requirement to market effectively online - often in a highly competitive environment and to a global audience. This full day intensive workshop provides a comprehensive set of online marketing strategies for any level of organisational requirement.

Making the Most of Trade Shows

To be effective at trade shows requires great forward planning and skill. This course will provide you with a ‘step-by-step guide' on what is required to effectively participate or even attend a trade show. Using this step-by-step guide will allow you to extract the most value from participating or attending them.

International Trade Documentation

This course will allow the attendee to ‘feel and experience' export documentation at close range. Attendees will be taken through all stages of the ‘export cycle' documentation requirements for international trade. Attendees will learn how to complete each document, when to use it, the procedures which have to be followed and, more importantly, why they are required. Attendees will leave with a full set of basic documentation and the various tips and checklists associated with this course will help alleviate the possible pitfalls that can await the unwary.

International Market Research

Decisions based on accurate and up-to date evidence are far more likely to be profitable than those based on little or inaccurate information. This practical course shows how exporters can improve their overseas activities through finding information of direct value to them. The course will take you from the initial preparation of a research strategy to evaluating your research.

Dates and venues for these courses throughout the Wellington region will be available from mid February 2010.

For further information contact Daniel Farley This e-mail address is being protected from spambots. You need JavaScript enabled to view it